Google ने शॉपिंग लॉन्च की घोषणा की, एक नया खोज अनुभव

Google ने भारत में Google शॉपिंग के आधिकारिक लॉन्च की घोषणा की है। नया खोज अनुभव विभिन्न श्रेणियों के उत्पादों पर विभिन्न खुदरा विक्रेताओं से ऑफर की सतह के लिए डिज़ाइन किया गया है। भारत से Google शॉपिंग होम पेज पर जाएं और आपको उत्पादों का एक कैरोसेल दिखाई देगा जो Google मानता है कि उपयोगकर्ता के लिए प्रासंगिक होगा। वर्तमान में प्रवृत्त उत्पादों के अलावा, आप विभिन्न श्रेणियों, शीर्ष सौदों आदि के उत्पादों को देखेंगे। आगे स्क्रॉल करें और आपको फोन, कपड़े, किताबें, घड़ियां आदि जैसी श्रेणियां ब्राउज़ करने का अवसर मिलेगा।
Google खोज पर एक उत्पाद की खोज करें और एक नया ‘शॉपिंग’ टैब परिणाम, समाचार, मानचित्र, वीडियो और पुस्तकें आदि के बगल में परिणाम में दिखाई देगा। शॉपिंग टैब पर जाएं और उपयोगकर्ताओं को व्यापारियों के परिणामों का पता लगाने का मौका मिलेगा – बड़ा और छोटे – कीमतों की तुलना करने और उनकी खरीद पूरी करने के लिए।
शॉपिंग टैब में, आपके पास ब्रांड के आधार पर उत्पादों को फ़िल्टर करने की क्षमता होगी, चाहे वे बिक्री पर हों, और शीर्ष पर “फ़िल्टर चिप्स” का उपयोग करके अन्य मानदंड।
किसी विशिष्ट उत्पाद के पृष्ठ पर जाएं, और आप विभिन्न ऑनलाइन स्टोरों की कीमतें देखेंगे जहां यह उत्पाद उपलब्ध है। Google वर्तमान में ऑफ़लाइन स्टोर्स के साथ-साथ बाद के चरण में विस्तार करने की योजना के साथ ऑनलाइन व्यापारियों की कीमतें दिखाता है। यह खुदरा विक्रेताओं को मर्चेंट सेंटर तक पहुंच प्रदान करके किया जाएगा, जो उन्हें Google को अपनी उत्पाद फ़ीड उपलब्ध कराने देगा।
भारत के लिए, Google मर्चेंट सेंटर को हिंदी में भी उपलब्ध करा रहा है। Google शॉपिंग परिणाम अंग्रेजी और साथ ही हिंदी में भी उपलब्ध होंगे।
Google शॉपिंग अनुभव मोबाइल और डेस्कटॉप दोनों के साथ-साथ प्रोग्रेसिव वेब ऐप (पीडब्लूए) के माध्यम से भी उपलब्ध होगा। Google का कहना है कि भाग लेने वाले विक्रेताओं के साथ कोई राजस्व साझा व्यवस्था नहीं है। इसके बजाए, वे अपने उत्पादों को बढ़ावा देने के लिए Google खोज पर उत्पाद प्रविष्टि विज्ञापनों का उपयोग कर सकते हैं, खोज विशाल के लिए राजस्व अवसर।
Google लेंस Google शॉपिंग के साथ एकीकृत होगा, इसलिए यदि आप Google लेंस का उपयोग करके वास्तविक दुनिया में किसी उत्पाद पर क्लिक करते हैं, तो आपको प्रासंगिक परिणाम दिखाई देंगे जो आपको समान / समान उत्पादों को खोजने और खरीदने की सुविधा देंगे। Google का कहना है कि Google शॉपिंग के पीछे विचार ऑनलाइन खरीदारी करने वाले उपयोगकर्ताओं की संख्या में वृद्धि करना है। हालांकि भारत में 400 मिलियन से अधिक इंटरनेट उपयोगकर्ता हैं, Google का कहना है कि उनमें से केवल एक-तिहाई ने कभी ऑनलाइन खरीदारी की है। इसमें उन लोगों को शामिल किया गया है जिन्होंने ऑनलाइन ट्रेन खरीदी है, और जिन लोगों ने खुदरा लेनदेन ऑनलाइन किया है वे भी कम हैं। Google शॉपिंग के साथ, कंपनी का लक्ष्य भारत के 58 मिलियन छोटे और मध्यम व्यवसाय (एसएमबी) ऑनलाइन का बड़ा हिस्सा लाने का है।
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